What the Apple iPad Mini 4 Have to Say About Phone 7
An extensive analysis was performed by Raymond Soneira on the iPad Mini 2’s display (which was also recycled in the iPad Mini 3) and his evaluation of the display shows that it was purely “good.” Other, lower-cost devices, such as the Kindle Fire HDX 7 and the 2013 Nexus 7 received “very good” scores.
Although one of the major criticisms of the device is that the display, though sharp, was not all that great. For such a pricey, premium tablet, the use of a subpar display was quite disappointing.
However, with the just-launched iPad Mini 4, Apple introduced a display that Soneira rated as an “excellent” display beating out the displays found on both the iPad Air 2 and the brand new iPad Pro.
This article is aim to explore what the various advancements in the iPad Mini 4 may mean for the iPhones that are expected to launch in late 2016.
iPhone may get the anti-reflective coating
Apple introduced a new anti-reflective coating for the display with the iPad Air 2. According to Soneira, “reflected ambient light washes out the on-screen images, reducing both their contrast and saturation.”
This coating, per the display expert, leads to a 62% decrease in reflectance, “significantly” boosting the “actual on-screen image contrast” seen in typical ambient light environments by “an incredible factor of 2.6X.”
Given that Apple is now using this technology on its relatively low priority iPad Mini 4, it seems almost a no-brainer for the company to try to leverage this technology on the iPhone 7/7 Plus in order to dramatically improve display quality.
Color accuracy may be set to improve substantially
According to Raymond Soneira tests of the iPad Mini 4, iPhone 6, and iPhone 6 Plus displays, the iPad Mini 4 offers better color accuracy than the displays on Apple’s flagships .Indeed, in terms of absolute color accuracy, the iPad Mini 4 display delivers a much lower average color error than either the iPhone 6/6 Plus displays as well as a much lower maximum error.
iPad is lower priority than iPhone, so expect nice things from iPhone 7/7 Plus
iPad is a lower priority product for Apple than the iPhone is. iPhone brings in many times the revenue and gross profit dollars that iPad does, and the smartphone market itself is much more competitive than the tablet market is.
Apple will need big advancements to stay competitive
Tim Cook once publicly said that Apple wants to have the “best” displays and that he believes that the company has them, the reality is that the displays found on Apple’s current iPhones are great but not the best among high-end smartphones.
Another tests of the display was conducted by Soneira on the Samsung Galaxy Note 5 and it shows that Samsung Galaxy Note 5 display best than the iphone 6/6 plus in terms of color accuracy and contrast.
From the work of Raymond Soneira, it is best to say that big display enhancement has to be delivered in order for Apple to regain it’s display leadership with iphone 7/7 plus generation of phones.